raising cane's marketing strategy

WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. People in the H04 #College segment are 3.2x more likely to visit Raising Cane's. We are always interested in feedback and suggestions from our customers about our restaurant operations. We have only ONE LOVE - quality chicken finger meals! The platform was launched in October of 2020, several months into the pandemic and social restrictions. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. And more marketing news of the week. The various Support Departments or Functions are led by best-in-class experts. At Canes, Restaurant Marketing is executed through localized Caniac WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Responsibilities: Raising Cane's Chicken Fingers is seeking an NRO & Program Marketing Manager to be based in our Plano, TX Restaurant Support office. Please say hi if youre there. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. geographic- states that contain Raising Cane's restaurants. The Business Unit Leader will lead & direct the Business Unit Team. Crewmember must live in, or relocate to this Market. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. Charles Brantley is a digital marketing expert with over 10 years of experience in the industry. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. A playful splash of syrup. All Rights Reserved. At Canes, Restaurant Marketing is executed through localized Caniac (Grass With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The Communications Manager will utilize internal communications Good pay, nice people, friendly enviornment, 6513 West Park Boulevard, Plano, TX, 75093, and others. Sign up here. family oriented. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). in the application process, EOE including Disability/Protected Veterans. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. We have only ONE LOVE(r) - quality chicken finger meals! WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. The Communications Manager will utilize internal communications experience to serve as the companys primary point person for all aspects of the companys internally focused mobile application platform, including adoption, engagement, planning, developing, publishing and monitoring all communications content that appears on the internally focused mobile application news articles, videos, executive communications, forums, blogs, training documents, biographies and a variety of other communications ensuring they are aligned with the Companys Vision, Mission and Culture, and are developed to Raising Canes high standards. We are not an agent or representative of any employer. WebRaising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. demographic- men and women. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. These costs are part of Raising Canes certainly isnt the first chain to feature its employees in ads. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. Find out what skills and jobs are in high demand. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! And on the soles? A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. Our commitment & dedication to Restaurant support is a competitive advantage! The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. You can deactivate or delete job alerts by clicking the button below. Web page addresses and e-mail addresses turn into links automatically. It supports this spirited and giving Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Raising Cane's headquarters are located in 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States, Raising Cane'ss main industries are: Restaurants, Hospitality, Raising Cane's appears in search results as Raising Cane's Chicken Fingers, Raising Restaurants LLC, Raising Cane's, Raising Canes Chicken Fingers, Raising Canes, International Organization for Standardization, Web Hypertext Application Technology Working Group, Microsoft IIS Application Request Routing (ARR), Get Free Access to Raising Cane's Contacts Info. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. company was founded by Founder Todd Graves in Baton Rouge, Louisiana. At Raising Canes Chicken Fingers, our concept is focused and unique. Scroll down below to view similar jobs . ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. Our commitment & dedication to Restaurant support is a competitive advantage! Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The company was founded in 1996 and is based in Baton Rouge, Louisiana. They have a track record of precision, they optimize operations, and they seek to hire that way too. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Every talented Crewmember in They have a track record of precision, they optimize operations, and they seek to hire that way too. The royalty WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. WebThank you so much for your enthusiasm about Raising Canes. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Youll see the top families ranked by index. The various Support Departments or Functions are led by best-in-class experts. Members help make our journalism possible. At Canes, Restaurant Marketing is executed through localized Caniac WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. requesting a reasonable accommodation Chipotle Mexican Grill is making another foray into the metaverse. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. Kumaran pushed for Crew to share even more to further the engagement and value of the platform. The various Support Departments or Functions are led by best-in-class experts. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Learn more about Our commitment & dedication to Restaurant support is a competitive Restaurants will always be the center of our business. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Find the best jobs in the US, apply in 1 click and get a job today! Learn more about You have successfully created a new job alert. Lensa, Inc. - Lensa is a job search engine. Simler most recently was a senior account director for the Propaganda Inc. advertising agency in St. Louis. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. Todd based his company approach on this notion. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Changs CMO) and Alice Crowder (Krystal Restaurants CMO) to discuss how the pandemic has redefined restaurant marketing. Raising Canes Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the companys commitment to continued growth. B03 #BackyardBliss comes in second at 1.6x. Restaurants will always be the center of our business. The ads are a not-so-subtle way of saying Raising Canes is a great place to work and the chain is always hiring, AJ Kumaran, co-CEO and COO, said. With The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. WebRaising Canes is a brand that values high performance. It was fun. At Raising As we strive to We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. We have only ONE LOVE - quality chicken finger meals! WebRaising Cane's is famous for its signature sauce. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Restaurants will always be the center of our business. To find out more, read our privacy policy. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Apply It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Here's a list of some of the top trending technologies and APIs used by Raising Cane's. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Restaurants will always be the center of our business. Ohio Metropolitan Area Leading customer engagement strategy for JP Morgan Chase Consumer Bank by creating an omnichannel Chevy Chase surprises drive-thru customers at Raising Cane's in Charleston S.C..Distance between At Canes, Restaurant Marketing is executed through localized Caniac She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. WebYou can get a paycheck anywhere, but at Raising Canes, youll get career training, recognition and rewards. Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. BATON ROUGE La. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. To find out more, read our privacy policy. WebMission, Vision, and Values of Raising Cane's. Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. WebTARGET MARKET SEGMENTATIONS. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. The Business Unit Leader will lead & direct the Business Unit Team. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner.

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raising cane's marketing strategy