Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. A huge trend in retail in the last few years has been demand for organic and clean beauty products. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. Honestly, no one wants to go back to that look we have to be realistic. I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. 12. In 2019, the global hair care industry saw revenues of $12.9B. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. 1 in 3 black women reports that their hair is the reason they havent exercised, compared to one in ten white women. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. Can you give me an example of a difficult brand launch that failed in the French market? Rose Meta Morgan, August 9, 1912 - December 16, 2008. Sales of shampoos and conditioners are the biggest contributors. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. In France, most of the hair traditions come from Africa like box or threaded braids. 42. From a B2B trade show, it opened up to the public and became an event for consumers. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. 9. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. In some cities, merely getting an appointment can take weeks. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. Black American women who prefer natural hair products are the typical hair care market consumers. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. There are currently 34M posts tagged under natural hair on Instagram. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. This is sure to be reflected by customer demand for similar styles of treatment in salons. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. 5. 12. Need some help with your hair? Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. Market Research reports that in the US alone, the hair care business is over $83 billion, with women being the primary consumers of products in the hair care industry. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. Beauty Industry Statistics and Market Research: Global & US. One client asked me Why dont you relax your hair anymore? It was so easy for them before. Available to download is a free sample file of the United States . Black women have significantly more positive attitudes toward textured hair than other women, including black women. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. It is an unremarkable scene, except that the junior hairdresser is white. Finally, the future lies in establishing educational institutions that train hairdressers in Afro hair styling. (IBIS World) #2. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. Thats why they carry on with the Sunday Wash Day ritual, which was an African-American weekly tradition to prepare for church by steaming their hair at the hairdressers. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. Shea Moisture is very targeted and not very versatile but they have great products most specifically for curly hair types. In the space of 20 years, the black hair care market has undergone a profound transformation. 24. 1 in 5 black women feels social pressure to straighten their hair for work twice as many as white women. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Black Pound Report 2022 highlights Multi-Ethnic spending power. In 2021, 93% of the nail technician workforce is female and 7% is male. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Rising awareness of the benefits of natural hair care products is one of the key factors fueling market growth. Black women spend more money on products for their hair than white women. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. They like taking risks and they encourage women to show off their style! Our virtual concierge will create a hair care regimen just for you. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. Key Hospitality Industry Statistics. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. United Kingdom. However, in 2021, black-owned hair care brands are becoming increasingly common. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. 43% of black consumers spending in the US personal care market comprises black women. 19. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. This. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. 43% of black spending power can be attributed to women. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. An assessment of the competitive landscape and market shares for major companies. In global comparison, most revenue is . 40% of black women say they use no-heat styling and 33% say they use heat styling. Black men who regularly change their hairstyle use the highest amount of black hair products. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. American Society of Plastic Surgeons Unveils COVID-19's Impact and Pent-Up Patient Demand Fueling the Industry's Current Post-Pandemic Boom. Hacks & Inspiration from Hair Experts at Unilever. 14. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. 85% of women color their hair at least once every eight weeks. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. 27% of black consumers say they like to try out different hairstyles. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. All the hair comes in a natural black shade that can be bleached and dyed . Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. And of course, much more. 14. . The personal care market will dominate as usual since it is projected to reach $268bn by 2025. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. The future will play out in the mainstream, distribution, digital and educational spheres. White women show explicit bias toward black womens textured hair. The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). The last bastion of racial segregation lies in beauty products and hair salons. Searches for "men's skincare" are up 103% over 10 years. Something's not quite right. Black consumers in the US spend disproportionately on styling products. 25. 28. The revenue of the fragrance segment per individual was $29.22 in 2021. LOral s Mizani is a good example. 32. A five-year forecast of the market and noted trends. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. So its all very cultural! In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. Calma Ritchie, the owner of XL Hair Design in Bradford. 13. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. Black men who change their hairstyle often report using the highest number of black hair products. In some cities, merely getting an appointment can take weeks . L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Keep reading below to learn about the driving factors of the natural hair movement today. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. Request for Customization. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. There's a fairly even split between those working full- or part-time for all nail technicians. Industry market research reports, statistics, analysis, data, trends and forecasts. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly.
